Blundstone UK

Problem

Blundstone’s website was running on Magento, a powerful eCommerce platform that allows for a lot of customisation.

However, the way their site was built, Blundstone couldn’t easily change images or text. They had to pay a developer each time they wanted to change the content.

Meaning they incurred costs when new campaigns launched and banners needed to be changed. And these costs started to add up over the months.

Not only this, the site had an overcomplicated checkout process and there were many bugs on the site. All of this was hurting their conversion rate.

Solution

The plan was to move Blundstone away from Magento over to Shopify. Migrating all of their content, products, and SEO authority that they had built up over the years.

This wasn’t going to be an easy task!

Moving from Magento to Shopify drastically changes the URL structure. So we carried out a full SEO migration. Mapping out all of the URLs on the old website and making sure redirects were in place to the new URLs. Meaning Google and users could both find the correct pages.

As well as fixing the bugs on the site and giving the design a refresh, the aim was to give Blundstone back control of their site.

We developed the website so that all content can be changed in the back-end by Blundstone using Shopify’s theme editor. New images, text, and product descriptions… all without the help and cost of a developer. Allowing Blundstone to reinvest this money back in their business.

Results

We’ve continued to work with Blundstone since the migration, 5 years ago. We provide ongoing SEO support as well as website support and maintenance.

+ 202%
Increase in revenue

+76%
Increase in conversion rate

+38%
Increase in organic traffic